How Maternity Payment Kiosks Help NHS Trusts Increase Scan Photo Revenue
Sometimes when we are talking with potential new NHS trusts, they love the functionality of our maternity ultrasound kiosks, but want to know definitively how they can actually benefit their maternity department and improve the customer experience.
For many antenatal departments, one of the clearest benefits is the opportunity to make purchasing baby scan pictures simpler for patients while helping the Trust collect more of the income available from scan photo payments.
Rather than asking staff to process each purchase manually, a maternity scan payment kiosk gives patients a straightforward self-service way to select how many scan pictures they would like to pay for and make secure payments themselves.
Read on to find out more, as well as some testimonials from our existing maternity customers.
Increase Revenue from Scan Photo Payments

Self-service payment kiosks are proven to be a cost-saving, income-generating solution for hospitals. These pay machines help maternity departments securely capture lost income and generate additional revenue from selling additional ultrasound scans.
Importantly, this is about payments for optional scan photos and maternity services rather than charging patients for NHS maternity care itself. Individual NHS Trusts can determine which products or services are available through the kiosk and set the relevant prices.
Did you know, for example, that 60% of customers buy multiple copies of their scan photos when using our machines?
Our current data shows that over 60% of patients paying for ultrasound images at a VincoPay kiosk purchase multiple copies of their scan picture. The kiosk displays the available quantities and prices rather than the patient’s ultrasound images themselves, allowing patients to choose how many copies they would like without staff having to manage each transaction.
For an NHS Trust processing a high number of scans, making it easier for patients to pay for baby scan pictures or choose multiple copies can turn an existing service into a more consistent source of additional revenue.
We are delighted with the success of our payment machines! Our birth centre machine, which paid for itself in the first 3 months has generated clear profit already. The machines are a safe and efficient way of taking money for scan photos which are user friendly and reduce time and risk for the admin staff.
Specialist Lead Midwife – Val Stapleton – Hampshire Hospitals Trust
Make It Easier for Patients to Buy Baby Scan Pictures
Revenue generation is only useful if the payment process also works for patients. Scan photographs can be a unique keepsake for parents and families, so the ability to purchase copies should feel like a simple part of the maternity journey rather than another administrative process.
Our maternity payment kiosks use a user-friendly HD touchscreen that can display the quantities, prices and payment options configured by the department. The patient’s scan images are not displayed on the kiosk. Patients can select the number of photos they would like to pay for and complete instant payments using secure card or contactless methods.
Giving patients a clear choice of quantities and prices can make it easier to pay for multiple copies for partners, grandparents or other family members. It also removes the need for clinicians or administrative staff to explain prices and manually take each card payment.
Where the kiosk remains accessible, payments can also be taken beyond conventional payment-desk hours, enabling maternity departments to make payment for scan pictures available across a wider portion of the working day.
Reinvest into the Trust

But what can you do with this additional revenue? This extra income generated by our self-service pay machines can be reinvested back into the trust.
Some of the income produced can be used for staff training and courses like BMUS, as well as being key revenue generators for cost improvement programmes.
This means generating additional income from baby scan pictures can potentially create value beyond the transaction itself. Revenue collected through optional maternity services can support departmental priorities and give NHS hospitals another way to make better use of existing patient demand.
Our wider hospital payment kiosk solutions can also support payments for a range of healthcare services, allowing Trusts to consider where self-service technology could improve revenue collection across different departments.
We are delighted with the success of our payment machines! Our birth centre machine, which paid for itself in the first 3 months has generated clear profit already. The machines are a safe and efficient way of taking money for scan photos which are user friendly and reduce time and risk for the admin staff.
Specialist Lead Midwife – Val Stapleton – Hampshire Hospitals Trust
Streamlining Payments for Maternity Scan Pictures

Our self-service maternity kiosks offer patients a straightforward means of paying for their scan pictures.
The user-friendly touchscreen interface can be tailored around the department’s scan picture quantities and prices, allowing patients to select the number of copies they require and make instant, secure payments using card and contactless methods, including mobile wallets such as Apple Pay and Google Pay.
All this means reduced queues and a more seamless customer experience.
It can also reduce the number of routine payment tasks handled by maternity staff. Instead of clinicians or administrators becoming responsible for patients paying for photos, the kiosk provides a consistent self-service process from choosing the required quantity through to payment.
This can be particularly useful during busy clinic periods, when reducing queues around reception and keeping staff focused on patients may be just as important as the additional income being generated.
We are really pleased with the kiosk and the service so far! It has made our staff’s lives so much easier. The patients are very happy and comfortable using the kiosks.
Honor Stobart – Maternity Outpatients Manager at Oxford University Hospitals NHS Foundation Trust
Customisable for Maternity Departments

All our VincoPay Network self-service kiosks run on bespoke software, completely customised to meet the specific needs of maternity departments and patients.
The HD touchscreen with a customisable interface can be configured around the Trust’s payment requirements, ensuring secure transactions and efficient administration.
Because different antenatal departments offer different services, the interface can be completely customised around the payment options the NHS Trust wants patients to see. This might include different quantities of scan pictures, amenity bed services, private classes or other eligible maternity services.
The kiosk can also be branded with the hospital name and Trust logo, creating a payment journey that feels consistent with the department rather than like a separate third-party service.
Through our VincoPay software, authorised staff can access transactional data and real-time reports, helping departments monitor payments, identify trends and understand how much revenue their kiosks are generating.
We also provide free ongoing software updates, helping keep the kiosks future-proof as payment technology and department requirements change.
I thought I would take a minute to thank for all your hard work and perseverance in the successful installation of our photograph payment machine in the Ultrasound Department. Our clients at the hospital find the machine easy to use and we have seen a significant increase in revenue post installation.
Lead Sonographer – Judith Cuthbert – Royal Bolton Hospital
Create Additional Value with Bespoke Ultrasound Photo Mounts
The payment itself is only one part of the opportunity. We can also help Trusts add extra touches to the scan photo experience through bespoke ultrasound photo mounts.
Our branded photo mounts can feature the hospital name and Trust logo, giving parents a more finished keepsake for their baby scan pictures. Departments can choose from existing designs or create a bespoke design to complement their maternity service.
Providing an attractive way to present ultrasound images can encourage patients to consider additional copies for family and friends. Combined with a simple card payment kiosk, this provides another way of generating additional income without adding complicated payment administration for staff.
You can find out more about our scan picture payment options and branded photo mounts on our maternity payment kiosks page.
Why Self-Service Works for Both Patients and Staff
A successful maternity payment system should make life easier on both sides of the touchscreen. For patients, that means being able to see the available quantities and price, choose the number of photos they want and pay without an unnecessarily complicated process.
For staff, it means fewer individual card transactions to process and less time spent administering scan picture payments. The payment kiosks provide a reliable, repeatable process that can continue throughout the day without requiring a dedicated cashier.
That combination can help improve operational efficiency while creating a more convenient experience for patients purchasing a reminder of an important moment in their pregnancy.
Increase Maternity Scan Photo Revenue with VincoPay
At VincoPay, we work with NHS maternity and antenatal departments to make scan picture payments simpler for patients and easier for staff to manage. Our kiosks combine a completely customised touchscreen interface with secure card payments, reporting functionality and integration with existing systems.
Whether your aim is to replace an existing payment process, introduce a new card payment kiosk or increase the value generated from baby scan pictures, we can tailor the solution around the way your department operates.
Our maternity payment kiosks form part of a wider range of hospital and healthcare payment solutions designed around NHS environments.
Contact us to discuss how self-service payment could help your maternity department increase scan photo revenue while reducing payment administration for staff.
Frequently Asked Questions
Do you have to pay for NHS pregnancy scan pictures?
How can a maternity payment kiosk increase scan photo revenue?
What can patients pay for through a maternity kiosk?
Can a maternity payment kiosk integrate with existing hospital systems?
Are maternity kiosk payments secure?
What is a maternity ultrasound scan?
















































